How to Sell PLR Products in 2025: Complete Step-by-Step Guide

If you've been looking for a way to start an online business without creating everything from scratch, selling PLR products might be exactly what you need.

I know what you're thinking. "Can I really make money selling products other people created?" The short answer is yes. The longer answer is what this guide is all about.

In this guide, you'll learn:

• What PLR products actually are (and why they're perfect for beginners)
• Where to find high-quality PLR content
• How to customize PLR so it feels like yours
• The best platforms to sell PLR products
• Pricing strategies that actually work
• How to market your PLR products
• Legal stuff you need to know

Let's get started.

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What Are PLR Products? (The Simple Explanation)

PLR stands for Private Label Rights.

Think of it like buying a recipe book where you're allowed to change the recipes, put your name on them, and sell them as your own. That's basically what PLR is, except instead of recipes, you're getting digital products like ebooks, templates, courses, or social media content.

When you buy PLR products, you get the rights to:

• Rebrand them with your own name and logo
• Edit the content however you want
• Sell them and keep 100% of the profits
• Use them in your own business

The creator has already done the hard work of creating the content. You just customize it, add your personal touch, and sell it.

When I first discovered PLR products in 2022, I was skeptical. I thought, 'If other people are selling the same thing, how will I stand out?' But here's what I learned. The magic isn't in the PLR itself. It's in how:

1. YOU customize it,
2. who YOU sell it to,
3. and the story YOU tell around it.

Two people can buy the same PLR ebook and create completely different products from it. Almost like a supermarket, when you go to the water aisle, bottle water is almost bottled from the same spring but different brands will have a completely different story behind the price they charge. 

And it is up to the consumer to go with the brand that resonates the most to them. The same applies with PLR digital products. 

 

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Why Selling PLR Products Makes Sense in 2025

The digital products market is massive right now. People are spending billions on online courses, templates, guides, and done-for-you content.

Here's why PLR is a smart business model:

1. You skip the hardest part. Creating digital products from scratch takes forever. PLR gives you a head start.
2. You can start today. No waiting months to finish creating a course or ebook. Buy PLR, customize it this week, and start selling next week.
3. Low startup costs. Most quality PLR products cost between £10 and £50. Compare that to hiring a designer (£500+) or spending months creating content yourself.
4. You keep all the profits. Unlike affiliate marketing where you get 20-50% commission, with PLR you keep everything.
5. It's perfect for testing ideas. Want to see if people will buy a social media template pack? Buy PLR, test it for £100, and see what happens before investing thousands.

The catch? You need to do it right. Just slapping your name on PLR and hoping it sells won't work. You need a strategy.

 

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Step 1: Finding Quality PLR Products (This Matters More Than You Think)

Not all PLR is created equal. Some PLR looks like it was made in 2010 and never updated. Other PLR is so generic it's useless.

Here's how to find PLR worth selling:

Where to Find Quality PLR

PLR Marketplaces (where we sell our products): These are online stores that specialize in PLR. Look for marketplaces that:

• Show you previews before buying
• Offer commercial licenses
• Have customer reviews
• Update their products regularly

What to Look For:

Professional design. Open the preview. Does it look modern? Would you actually use this yourself? If it looks outdated, skip it.

Editable files. Make sure you're getting files you can actually edit. The best PLR comes in formats like:

• Canva templates (super easy to customize)
• Word documents or Google Docs
• PowerPoint or Keynote files
• Adobe files if you know how to use them

Clear license terms. Read what you're actually allowed to do. Some PLR has restrictions like:

• You can't give it away for free
• You can't sell it as PLR to other people
• You must rebrand it before selling

Good reviews. If other buyers are happy, that's a good sign.

Red Flags to Avoid

Skip PLR that:

• Has tons of spelling errors in the preview
• Looks like it was designed in Microsoft Paint
• Has no preview or sample pages
• Comes with unclear or missing license terms
• Is being sold on sketchy websites

For Example: I once bought a PLR ebook bundle because it was cheap. Big mistake.

The content was so minimal and outdated that I couldn't use any of it. I mean, one of the 'tips' was to 'promote your MySpace page' in 2022! Yikes!

And even if I tried to salvage it, I would have ended up spending just as much time rewriting it as I would have creating my own version. 

Which defeats the purpose of having a PLR digital product right?

In 2024. Lesson learned: cheap PLR usually means low quality PLR."

 

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Step 2: Choosing the Right PLR Products to Sell

You can't sell everything. You need to pick a niche and focus.

Best-Selling PLR Product Types

Social media content is huge right now. Things like:

1. Instagram post templates
2. Reels and TikTok video templates
3. Pinterest graphics
4. Social media calendars

Planners and organizers always sell:

• Digital planners for iPad
• Budget planners
• Meal planning templates
• Goal setting workbooks

Business templates for other entrepreneurs:

• Canva templates for coaches
• Email templates
• Contract templates
• Client onboarding documents

Ebooks and guides on popular topics:

• Self-improvement
• Health and wellness
• Making money online
• Parenting

How to Choose Your Niche

Ask yourself:

• What topics do you actually understand?
• Who do you want to help?
• What problems can you solve?

Don't try to sell everything. Pick one niche and become known for it.

For example:

• "I sell social media templates for small business owners"
• "I sell budget planners for busy moms"
• "I sell business templates for new coaches"

When you focus, marketing becomes easier because you know exactly who you're talking to.

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Step 3: Customizing Your PLR (This Is Where You Make Money)

Here's the truth: if you just slap your name on PLR and sell it as-is, you'll struggle.

But if you customize it and add value, you can charge premium prices and actually make sales.

How to Customize PLR Products

Change the branding. This is obvious but essential:

• Replace their logo with yours
• Update colors to match your brand
• Change fonts to your brand fonts
• Add your website and social media info

Improve the content. Don't just accept it as-is:

• Fix any typos or awkward phrasing
• Update outdated information
• Add your own examples and tips
• Remove sections that don't fit your audience

Add something new. This makes it actually yours:

• Create bonus worksheets
• Add video tutorials
• Include your own case studies
• Write a new introduction with your story

Make it look better. Even small design improvements matter:

• Use better images or graphics
• Improve the layout
• Make it easier to read
• Add your brand elements throughout

Tools for Customizing PLR

You don't need fancy skills. Use these beginner-friendly tools:

Canva (easiest option):

• Drag and drop editing
• Tons of free templates and elements
• Works in your browser
• Free version is powerful enough

Google Docs (for text content):

• Edit ebooks and guides
• Free and simple
• Easy collaboration if you hire help

PowerPoint or Keynote (for presentations):

• Edit slide decks and workbooks
• Most people already have this
• Easy to learn

Canva or Adobe (for graphics):

• Customize social media templates
• Edit graphics and images
• Professional results

For example: For me, my process is very simple. I spend roughly about 2-3 hours customizing each PLR product.

First, I go through and fix anything that sounds robotic or generic. Then I add at least 3 examples from my own experience, if needed.

Finally, I completely redo the design, expecially the front page, in Canva to match my brand. And off course, I add links to other products in my store to get people to come back and buy some more.

The PLR I receive gives me the foundation, but the customization is what makes people willing to pay £27 instead of £7.

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Step 4: Pricing Your PLR Products

Pricing is tricky. Price too low and people think it's low quality. Price too high and nobody buys.

Pricing Strategy That Works

Research your competition first:

• Search for similar products on Etsy
• Check what's selling on Creative Market
• Look at prices in your niche
• See what successful sellers charge

Consider your costs:

• What you paid for the PLR
• Time spent customizing
• Platform fees (Etsy charges 6.5% per sale)
• Payment processing fees (usually 3%)

Use psychological pricing:

• £27 sounds better than £30
• £97 sounds better than £100
• In face, anything ending in 7 or 9 will work much better than round numbers

Here are some of my pricing Examples by product type

• Social media templates: £7-27 for a pack
  
• Digital planners: £15-47 depending on size
  
• Ebooks and guides: £17-37 for most niches
  
• Course bundles: £47-97 for comprehensive packages
  
• Business templates: £27-67 for professional tools

Start lower, raise prices later. When you're new, price slightly below competitors to get your first sales and reviews. Once you have social proof, raise your prices.

Bundles vs Individual Products

Bundles make you more money per sale, but tend to be harder to sell. For example:

• Individual Instagram template: £17
• Bundle of 30 templates: £47
• People perceive more value in bundles

My recommendation will always be that you should offer both options. Some people want everything, others just want one thing. And others are willing to start with the individual to test the quality of your product and then will come back for the bundle. 

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Step 5: Where to Sell Your PLR Products

You have several options. Each platform has pros and cons.

Best Platforms for Selling PLR

Etsy (easiest to start):

Pros:

• Millions of buyers already there
• Easy to set up (takes an afternoon)
• Built-in traffic and search
• Great for beginners

Cons:

• Fees add up (6.5% per sale + payment processing)
• Lots of competition
• You don't own your customer list
• Need to follow their rules

Your own Shopify store (what we use):

Pros:

• You own everything
• Keep customer emails for marketing
• Complete control over branding
• Higher profit margins (no marketplace fees)
• Looks more professional
• You can also funnel your Etsy customers into Shopify with their integrations

Cons:

• You need to drive your own traffic
• Takes more time to set up
• Monthly fees (starts at £25/month)
• Requires more marketing effort

Gumroad or Stan Store (middle ground):

Pros:

• Simple setup
• Lower fees than Etsy
• Mobile-friendly checkout
• Good for creators with social media following

Cons:

• Less built-in traffic than Etsy
• Fees still eat into profits
• Limited customization

Creative Market (for design products):

Pros:

• High-quality marketplace
• Good for templates and graphics
• Professional buyers
• Premium pricing possible

Cons:

• Higher quality standards
• More competition from designers
• Review process for new products

My Recommendation for Beginners

Start on Etsy to make your first sales and test what works. Use the profits to:

1. Validate your niche
2. Get customer feedback
3. Build reviews and social proof
4. Learn what products sell best

Then once you're making consistent sales, invest in your own Shopify store for long-term growth and then funnel your Etsy customers into your own Shopify store.

For example you can offer individual products on Etsy and as an upgrade they can get the bundle on your shopify store. 

"Want to see what professionally packaged PLR products look like? Check out our PLR products collection for inspiration."

 

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Step 6: Marketing Your PLR Products (How to Actually Get Sales)

This is where most people struggle and to be honest where you will spend most of your time as a business owner.

You can have amazing products, but if nobody sees them, you won't make money.

SEO for Your Product Listings

Whether you're on Etsy or your own store, SEO (Search Engine Optimisation) matters. Think of it as giving the algorithms exactly what information they need to place you in front of the right customers. 

So, this is what you need to consider:

Product titles should include:

• What it is
• Who it's for
• Key benefits

Bad title: "Social Media Template Pack"
Good title: "30 Instagram Post Templates for Small Business | Canva | PLR"

Product descriptions need:

• Clear explanation of what's included
• Who it's perfect for
• What problems it solves
• What formats and files they get
• Usage rights and license info

Use keywords people actually search for:

• Do keyword research on Etsy or Google
• Include those keywords naturally in your title and description
• Don't keyword stuff (it looks spammy)

Pinterest Marketing (Free Traffic That Works)

Pinterest is perfect for PLR products because:

• People search for templates and planners
• Your pins can get found for years
• It's free traffic
• Works especially well for visual products

How to use Pinterest:

Create pins showing:

• Preview images of your product
• Before and after examples
• How to use the product
• Benefits and features
• Pin consistently (at least 5 new pins per week).

Link your pins to your product pages.

Join group boards in your niche.

If you struggle to know how to optimise Pinterest. Then check out our Pinterest course, which will guide you on everything you need to know! 

Let me share one of the the biggest mistakes I made when I started this business:  I ignored Pinterest for months because I thought it was just for recipes.

Then my business mentor told me to try it out. So I did, and one pin of my digital planner got 50,000 views and drove 73 sales in one month. That single pin made me £1,200. I couldn't believe it. 

Now I spend 30 minutes every Monday creating new pins. Best marketing decision I made. So make sure you take Pinterest very seriously.

Social Media Content Ideas

Don't just post "buy my product" over and over. Share value, build trust, then sell.

In fact, post regularly about:

• Behind the scenes of customizing PLR
• Product previews and sneak peeks
• Customer testimonials and results
• Tips for using your products
• Your business journey and lessons learned

Where to post, I hear you say?

Instagram and TikTok work great for:

• Quick product demos
• Before and after transformations
• Day in the life content
• Answering common questions

Email Marketing (The Real Money Maker)

This is huge. Most of your money will come from your email list.

Build your list by offering:

• Free sample products
• Mini-guides or checklists
• Discount codes for first-time buyers

Email your list regularly with:

• New product launches
• Behind the scenes stories
• Tips and advice
• Special promotions

People need to see your products 7+ times before buying. Email lets you stay in touch.

In fact, If you're interested in the following please check them out, they will really help you out:

1. Email marketing: check out my Complete Email Marketing Bundle, designed specifically for entrepreneurs and digital marketers.
2. Faceless marketing strategies for selling digital products, check out  complete guide to selling PLR products using faceless marketing.

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Step 7: Legal Stuff You Need to Know

I'm not a lawyer, but here's what you should know. (Always consult a lawyer for legal advice specific to your situation.)

Understanding PLR Licenses

Read the license carefully before selling. Most PLR licenses allow:

• Personal and commercial use
• Editing and rebranding
• Selling the final product
• Using in your business

Most PLR licenses do NOT allow:

• Reselling as PLR to others
• Giving away for free (sometimes)
• Claiming you created it from scratch
• Sharing the editable files

When in doubt, ask the seller or don't buy it.

Do You Need a Business License?

This depends on where you live. In most places:

• If you're making money, you need to report it on taxes
• Some places require a business license
• Check your local laws

Start simple. You can begin as a sole proprietor (just you) and upgrade to an LLC later if needed.

Copyright and Trademarks

1. Don't use copyrighted images, logos, or text unless you have rights.
2. Don't trademark something that includes PLR content you didn't create.
3. If you heavily customize and add substantial original content, it becomes more "yours," but gray areas exist.

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Common Mistakes to Avoid

Learn from others' mistakes:

Selling without customizing. If you don't add value, why would people buy from you instead of directly from the PLR source?

Picking too many niches. Focus on one niche until you're successful, then expand.

Ignoring customer service. Answer questions fast, fix issues quickly, and treat buyers well. Good reviews matter.

Not building an email list. This is leaving money on the table. Capture emails from day one.

Giving up too soon. Your first month might bring zero sales. That's normal. Keep going.

Copying competitors exactly. Get inspired by what works, but make it your own.

Forgetting to market. Making good products is half the battle. Marketing them is the other half.

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Your Action Plan: What to Do This Week

Don't just read this and do nothing. Take action.

This week:

Day 1: Choose your niche and research what's selling
Day 2: Buy 1-2 quality PLR products in your niche
Day 3: Customize your first product (branding, improvements, bonus content)
Day 4: Set up your selling platform (start with Etsy for simplicity)
Day 5: Create your product listing with great SEO
Day 6: Make your first social media posts and pins
Day 7: Create a freebie to start building your email list

Next week: Launch your first product and start marketing it consistently.

You don't need to be perfect. You need to start.

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Final Thoughts

Selling PLR products is a real business model that works in 2025. But like any business, it requires work.

The people who succeed:

• Choose quality PLR and customize it well
• Pick a focused niche and serve it well
• Market consistently (not just posting once and hoping)
• Build an email list from day one
• Learn from what works and adjust what doesn't

The people who fail:

• Buy cheap PLR and expect it to sell itself
• Never customize or add value
• Give up after two weeks
• Never market their products

Which category will you be in?

So for me, I started selling PLR products 18 months ago with £100 and zero followers. I made my first sale after 11 days. It was £17. I nearly cried.

Last month I did £6,347 in sales, and I'm still growing. It's not passive income (that's a lie). It's a real business that takes real work. But it's possible, and you can do it too."

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Ready to Start?

Download our free toolkit: Free Printable PLR Starter Kit – Step-by-Step Guide to Sell PLR

Browse our PLR products: PLR Digital Products 

Check out our PLR Reels collection: Explore out videos/reels collection

Questions? Leave a comment below or contact us here.

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Related Articles:

• The Beginner’s Guide to Selling Digital Products with PLR
• How to Launch a Faceless Digital Product Business (Without Showing Your Face or Spending Hours in Canva)
• Top 5 PLR Bundles That Sell Fast in 2025 (And Why They Work)

 

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