How to Start a Faceless Instagram Account in 2025: Complete Step-by-Step Guide

If you want to build an Instagram following without showing your face, you're in the right place.

Maybe you value your privacy. Maybe you're camera-shy. Maybe you just don't want your face plastered all over the internet. Whatever your reason, faceless Instagram accounts work incredibly well in 2025.

I've seen faceless pages grow from zero to 50,000+ followers in under a year. Some earn thousands of dollars monthly. Others get sold for five figures. And the best part? None of them ever showed a face.

In this guide, you'll learn:

• What faceless Instagram accounts are and why they work
• How to choose a profitable niche
• Step-by-step setup instructions
• Content strategies that don't require showing your face
• Growth tactics to reach 10K+ followers
• Monetization methods that actually work
• Common mistakes and how to avoid them

Let's get started.

What Is a Faceless Instagram Account?

A faceless Instagram account is exactly what it sounds like: an Instagram page where you never show your face (or anyone else's face).

Instead of personal branding built around you, the content itself is the brand.

Common types of faceless accounts:

• Quote pages (motivational, inspirational)
• Aesthetic content (pink aesthetic, minimalist, cozy vibes)
• Educational content (tips, tutorials, how-tos)
• Theme pages (books, movies, travel destinations)
• Product showcases (curated recommendations)
• Meme and humor pages
• Niche information (facts, did-you-know content)

Think of accounts that share:

• Motivational quotes on beautiful backgrounds
• Aesthetic photos with captions
• Educational carousel posts with graphics
• Product recommendations without personal reviews
• Curated content around a specific theme

No face. No personal life. Just valuable, entertaining, or inspiring content.

Why Faceless Instagram Accounts Work So Well

Privacy and anonymity: You can build a massive following and even make money without anyone knowing who you are. Your family, friends, or employer never need to know about your side business.

Lower barrier to entry: No need to be comfortable on camera, have perfect lighting, or worry about how you look. Content creation becomes significantly easier when you remove the personal element.

Scalability: Because faceless content is less personal, you can outsource it to virtual assistants or use PLR (Private Label Rights) content. Many successful creators run 5-10 faceless accounts simultaneously.

Content abundance: Without the constraint of filming yourself, content options explode. You can use graphics, stock photos, curated images, text-based posts, and more.

Proven monetization: Faceless accounts make money through affiliate marketing, digital product sales, brand partnerships, and even selling the entire account. Some pages sell for $10,000-50,000.

Algorithm-friendly: Instagram's algorithm cares about engagement, not faces. If your content gets saves, shares, and comments, Instagram will push it regardless of format.

I'll be honest, I started my first faceless Instagram account because I wanted to grow an Instagram page but I really didn't want to show my face.

I was terrified.

I'd been watching other creators blow up by showing their faces, doing day-in-the-life content, talking to the camera. And I thought, "I can never do that. I guess Instagram success just isn't for me."

Then I stumbled across a quote page with 200K followers. No face. No voice. Just beautiful quotes on aesthetic backgrounds. And they were getting views, I mean almost 100k per post and I didn't know if they were making any money but it was worth the try anyway.

So I thought to myself: "Wait. I can do THIS, I can at least try and worst case scenario if it doesn't work out, no one will know it was me anyway!"

So, in January 2020, you know new year new me style, I started my second faceless page. It was a single moms motivational quote page because that's what I was going through at the time full of affirmation and motivational quotes.

One thing I realised I did, and I would not recommend it is I spent way too long overthinking the username (pro tip: don't do this - you can always change it later).

Okay, back to the page. In the first month? I gained maybe 100 followers. It felt like I was posting into a void. But I kept going.

By month 4, I had 5,000 followers. By month 7, I hit 10,000. By month 12, that account was earning £200-1,200 per month from a mix of affiliate marketing and digital product sales.

I've never shown my face once. My family doesn't even know I run it.

That's when I realized: You don't need to be comfortable on camera to build a successful Instagram presence. You just need to be consistent with content people want to see. 

Step 1: Choose Your Faceless Instagram Niche

This is the most important decision you'll make.

Your niche determines your audience, content strategy, growth speed, and monetization potential.

Profitable Faceless Niches

Quote pages:

• Motivational quotes
• Love and relationship quotes
• Success and hustle mindset
• Self-love and empowerment
• Life wisdom

Why it works: Highly shareable, consistent engagement, massive audience.
Monetization: Affiliate links, digital products, account sales.
Growth potential: 10K in 3-6 months with consistent posting.

Check out our Pink Aesthetic Quote Kit with 100+ ready-to-post quote templates.

Aesthetic content:

• Pink aesthetic
• Minimalist aesthetic
• Dark academia
• Cottagecore
• Y2K aesthetic

Why it works: Visual appeal, Instagram loves aesthetic content, loyal communities.
Monetization: Affiliate (home decor, fashion), digital products (wallpapers, presets).
Growth potential: 5K-20K in 6-12 months.

Our 8000 Aesthetic Videos Bundle gives you years of aesthetic content.

Educational content:

• Business tips
• Marketing strategies
• Personal finance
• Self-improvement
• Study tips

Why it works: Provides value, positions you as authority, attracts engaged followers.
Monetization: Courses, coaching, affiliate marketing, brand deals.
Growth potential: Slower start, but higher-quality followers.

Christian and faith-based:

• Bible verses
• Christian encouragement
• Faith motivation
• Prayer content

Why it works: Dedicated niche, loyal community, underserved market.
Monetization: Christian products, books, courses, speaking.
Growth potential: 5K-15K in 6-12 months in faith niche.

3000 Christian Reels Bundle provides ready-made faith content.

Product recommendations:

• Book recommendations
• Amazon finds
• Home decor
• Tech gadgets
• Beauty products

Why it works: Direct affiliate monetization, people follow for product ideas.
Monetization: High (affiliate commissions immediately).
Growth potential: 3K-10K in 6-12 months.

How to Choose YOUR Niche

Ask yourself these questions:

1. What topics do I actually care about?
You'll be creating content about this for months or years. Mild interest is fine. Complete indifference leads to burnout.

2. Is there a proven audience?
Search Instagram for your potential niche. Do similar pages have 10K+ followers? If yes, there's demand.

3. Can I monetize it?
Are there affiliate programs, products to sell, or brands that would partner? If monetization paths exist, that's a green light.

4. Can I source or create content sustainably?
Will you run out of content ideas in 3 months, or can you post for years? Make sure content abundance is possible.

5. How competitive is it?
Some competition is good (proves demand). Too much competition means harder growth. Look for a balance.

My recommendation: Start with a specific sub-niche within a larger category.

Instead of "motivational quotes" (extremely competitive), try:

• Motivational quotes for entrepreneurs
• Motivational quotes for moms
• Motivational quotes for students

Instead of "aesthetic content," try:

• Pink aesthetic for home decor
• Dark academia aesthetic
• Minimalist lifestyle aesthetic

Specific niches grow faster because you're targeting a defined audience, not everyone.

My biggest niche mistake (so you don't make it): 

My first faceless account was too broad. I called it something like "DailyInspirational" and posted:
- Monday: motivational quote
- Tuesday: life advice
- Wednesday: relationship quote
- Thursday: success mindset
- Friday: funny meme

I thought variety would attract more people. I was indeed very wrong. It actually did the exact opposite. It didn't grow at all! I think it was just too much and not enough at the same time if you know what I mean.

What eneded up happening after a couple of month is that I noticed that my engagement was all over the place. The motivatonal content would get likes and comments but the life advice would get nothing.

Then I realised that my audience, both followers and non-followers were confused. Some wanted motivation, others wanted relationship content, others wanted memes. I was trying to be everything to everyone and failing at all of it.

Six months in, I scrapped it and started over with a second one which was a hyper-specific niche: motivational quotes specifically for single mothers because that's what I was going through and I wanted to speak to other women in the same place I was as well as encourage myself, you know.  

Same effort. Same posting frequency. But this time:
- Growth was 3X faster
- Engagement went from 2% to 8%
- Monetization was easier (I knew exactly what products to recommend)
- Brand partnerships came naturally (female entrepreneur brands wanted to work with me)

So after that the lesson I learned was that: Specific and directed content will always beat generic every single time.

So, my recommendation would be to actually choose a niche that might feel "too narrow". I actually would recommend its even easier and better if it is something you can relate to because you have experienced it, are currently experienced it or know someone who has gone through it.

When you become that focussed it so much easier to post consistently and then you can watch it become your unfair advantage.

Here is my brutally honest recommendation:

If I had to start completely from zero today, this is exactly how I would approach building a faceless page that earns $200/month or more:

1. Choose a niche where people already spend money. Don't thing about what is going viral. Think about something that really bothers people and is a pain for them. I mean just think about something you go to google to search for answers for ... think about the "how to .... " questions people search.  And that's because if you can solve a real problem you are likely to perform really well and get engagement. A lot of people chase viral niches, like memes or trends that might get views but don’t convert into income.
   
   
2. Batch the entire months content in one day if you can. Its amazing we live in an era where you can use AI tools to create the content and then just copy and paste them into a post templates. Doing this allows you to create the whole months content once, schedule it once, and stay consistent without burning out. I really recommend our content templates because that's the hard part done there. 
   
   
3. Then I would schedule your posts once a day. So you have 30 pieces of content for the entire month. Then I would spend just about 15 minutes a day engaging with similar pages to build algorithm trust and attract real followers. You can do this just before bed or as you are having your coffee. Or if you are like me and do doom scrolling, just spend the first 15 minutes engaging and then resume back to doom scrolling. haha.
   
   
4. Start selling immeditely: I would actually tell you, you don't have to wait until you have gained a certain number of followers to start selling. I would actually try and sell a low-cost product from the start. In fact, with our products you can start earning early by linking the exact product you are using in your link in bio, as they come with resell rights  — or off course something simple that fixes the real pain point you are posting about.

This 4-part step forms the core framework that I now always use and recommend to others to get success without the burnout. 

Step 2: Set Up Your Faceless Instagram Account

Username Strategy

Your username should be:

• Related to your niche
• Easy to remember
• Available (check before committing to a niche)
• Brandable (could work as a business name)

Good examples:

• @dailymotivation (direct, clear)
• @pinkaestheticvibes (niche-specific)
• @thebookclub (theme-based)
• @mindfulmomquotes (specific sub-niche)

Bad examples:

• @user12345 (meaningless)
• @john_smiths_quotes (personal name in faceless account)
• @xXquotesXx (dated style, hard to remember)

Pro tip: If your ideal username is taken, add words like "daily," "the," "official," "hub," or "page."

Examples: @dailyquoteshub, @thepinkaesthetic, @motivationhub

Username story - why I changed mine: 

 I'm not even exaggerating but I wasted so much time agonizing and debating my username, like as if that even matters in the grand scheme of things.

I'll be honest, please don't judge me, but I actually spent TWO WEEKS creating a list of 50+ options, and every single day I would change my mind because "it didn't feel right"

Anyway, I finally picked one, and the username was... fine. Not terrible, not amazing. Just fine.

After working on the page for a couple of months, I decided to change it to reflect the most popular type of content on the page and you know what happened? Absolutely nothing bad. Followers didn't leave. Engagement didn't drop. Instagram didn't punish me.

This is the lesson I wish I'd known and I'm passing this on to you:  Your username matters, but not as much as you think. Consistency and content quality matter way more.

Don't spend two weeks on your username like I did. Spend 20 minutes. Pick something good enough. Move on.

You can always change it later. (Instagram allows username changes anytime, and you can reserve your old username so no one else takes it.)

I have come to realise that sometimes we spend so much time overthinking the setup that it actually delays the actual work of building and growing.  So, take this as your sign to JUST START!

Profile Picture

Since you're not showing your face, use:

• Abstract designs or shapes
• Your niche aesthetic (pink circle, minimalist logo)
• Text-based logo (your account name in nice font)
• Symbolic image (book for book page, plant for wellness page)

Tools for creating profile pictures:

• Canva (easiest, templates available)
• Remove.bg (remove backgrounds from images)
• Flaticon (free icons and symbols)

Important: Keep it simple. Instagram profile pictures are small, so complex designs don't work.

Bio Optimization

You have 150 characters to explain your account and convince people to follow.

Format that works:

[Niche/What you post] 👇
[Frequency or promise]
[Call to action or value]
[Link]

Examples:

Daily Motivation for Entrepreneurs 💼
New quote every morning
DM for credit or collabs
[Link to products/affiliate]

Pink Aesthetic • Home Decor Ideas 🎀
Pretty things for pretty spaces
Save for inspo ✨
[Link]

Faith-Based Encouragement ✝️
Daily Bible verses & prayers
Join 10K believers 🙏
[Link]

Key elements:

• Clear niche statement (what's your page about?)
• Value proposition (why should they follow?)
• Call to action (what should they do?)
• Link (where you monetize or build email list)

Emojis: Use 1-3 relevant emojis. They break up text and add visual interest.

Link Strategy

Instagram only gives you one clickable link. Use it wisely.

Options:

• Linktree or Stan Store: Multiple links in one place
• Email signup: Build your list (most valuable long-term)
• Affiliate link: Direct monetization (for product recommendation pages)
• Your website/shop: Drive traffic to your business

For beginners: Start with a free Linktree linking to:

1. Your email signup (free lead magnet)
2. Your main affiliate offer
3. Your digital products (if you have any)

Step 3: Content Strategy for Faceless Accounts

This is where most people get stuck. What do you post if you're not showing yourself?

Content Types That Work for Faceless Accounts

1. Quote graphics: The most popular faceless format. Text overlaid on beautiful backgrounds or solid colors.

Tools: Canva, Adobe Express, or PLR quote templates
Frequency: 1-2 per day
Performance: High saves and shares

The Pink Aesthetic Quote Kit gives you 100+ ready-to-post quotes.

2. Carousel posts: Multiple slides with tips, lists, or educational content. Extremely high engagement.

Examples:

• "10 Books That Changed My Life"
• "5 Morning Routine Habits"
• "7 Ways to Save Money This Month"

Tools: Canva (carousel templates)
Frequency: 2-3 per week
Performance: Algorithm loves carousels, high engagement

3. Aesthetic photos: Curated images that match your niche aesthetic.

Sources:

• Unsplash, Pexels (free stock photos)
• Pinterest (with proper credit if required)
• Your own photography (if it matches aesthetic)

Tools: Lightroom presets for consistent look
Frequency: Mix with other content
Performance: Good for feed aesthetic, moderate engagement

4. Reels (faceless video): Short videos without showing your face.

Faceless reel ideas:

• Text on screen with trending audio
• B-roll footage with voiceover (or just text)
• Screen recordings with commentary
• Product showcases
• Time-lapse or process videos
• Aesthetic clips with motivational text

Tools: CapCut, InShot, or PLR video content
Frequency: 3-5 per week (Reels get the most reach)
Performance: Highest reach potential

The  Aesthetic Faceless Marketing Bundle includes 50+ faceless reels.

5. Infographics: Visual data or information presented in a clear, attractive format.

Examples:

• "How to Save $10K in One Year" (savings plan graphic)
• "Books vs. Movies: Which is Better?" (comparison chart)
• "Top 10 Productivity Apps" (list with visuals)

Tools: Canva, Venngage
Frequency: 1-2 per week
Performance: High saves (people bookmark for later)

Content Sourcing (How to Never Run Out)

PLR (Private Label Rights) content: Buy ready-made content with commercial rights. Customize it to make it yours.

Why it works: Saves hours of creation time, looks professional, completely legal.

Browse our complete PLR collection for thousands of ready-to-post graphics and videos.

Curated content: Share others' content with credit. Works for book pages, product pages, or quote pages.

How: Repost with permission, always credit original creator, add your commentary.

AI-assisted content: Use AI tools to help generate quotes, captions, or ideas. Always edit for authenticity.

Tools: ChatGPT, Jasper, Copy.ai

Create from scratch: Use Canva templates, stock photos, and your own creativity.

Why: 100% original, unique to your brand, no sourcing concerns.

Posting Schedule

Minimum for growth:

• 1 feed post per day
• 3-5 Reels per week
• Daily Stories

Aggressive growth:

• 2-3 feed posts per day
• 1-2 Reels per day
• Multiple Stories

Best times to post:

• 6-9 AM (people checking phones in morning)
• 12-2 PM (lunch break scrolling)
• 6-9 PM (evening wind-down)

Pro tip: Consistency matters more than perfection. Post at the same times daily so your audience knows when to expect content.

How I went from 2 hours per post to 10 minutes: 

I'll be honest with you, In the beginning creating content was SO PAINFUL and laborious. I would spend about 2 hours trying to create the "perfect" quote graphic.

Looking back I realise most of my time was spent trying to choose the best font combination. The most aesthetic colors, the cutest graphics: as if that really matters!

I just spent way too much time and brain capacity second-guessing things that didn't need that much brain power. 

And what was even more annoying was that I would then post it, get 50 likes, and think "was that 2 hours worth it?"

After about a month of this torture, I realized something: My most popular posts weren't the ones I spent hours perfecting.  

As it would turn out, Ironically I think, the best performing posts were always the ones I threw together in 10 minutes because I was running late? They would get like 500 likes, 50 saves and loads of comments and this was frustrating.

How can the post I agonized over for 2 hours? 75 likes, 3 saves and the last minute throw away post perform 5 times better?

That's when I discovered PLR content and templates. Game. Changer.

Instead of designing from scratch, I started with templates. Instead of writing every quote myself, I used PLR quotes and customized them.

My content creation time dropped from 2 hours to 10-15 minutes per post.

My quality went UP (professional templates beat my amateur designs).

My consistency improved (easier to post daily when it's not torture).

My posting frequency increased, my stress decreased, and my growth accelerated. 

If you're spending hours on each post, you're doing it the hard way. Work smarter, not harder.

Browse our complete PLR collection for thousands of ready-to-post graphics and videos.

Step 4: Growth Strategies for Faceless Instagram

Creating good content isn't enough. You need to actively grow your account.

Hashtag Strategy

How many: 20-30 hashtags per post (Instagram allows up to 30)

Mix these sizes:

• Large hashtags (1M+ posts): #motivation, #quotes, #aesthetic
• Medium hashtags (100K-500K posts): #morningmotivation, #pinkaesthetic
• Small hashtags (10K-50K posts): #motivationforher, #aestheticquotes

Why the mix: Large hashtags give initial reach, medium hashtags are where you rank, small hashtags are where you dominate.

Where to put them: First comment (keeps caption clean) or end of caption.

Pro tip: Create 5-10 hashtag sets for different content types. Rotate them so you're not using the exact same hashtags every post.

Engagement Tactics

The first hour is critical: Instagram watches how your post performs in the first 60 minutes. High engagement early = more reach later.

What to do:

• Post when your audience is most active
• Respond to every comment in the first hour
• Like and reply to comments on your post
• Share to Stories immediately

Why it works: Comments signal to Instagram that your content is engaging. More comments = more reach.

Daily engagement routine (15-30 minutes):

1. Find 10 accounts similar to yours
2. Go to their latest posts
3. Leave genuine, thoughtful comments (not "great post!" but actual engagement)
4. Like their posts
5. Some of their followers will check out your profile
6. If your content is good, they'll follow

This is the fastest organic growth method for new accounts. Do this daily and you'll gain 50-200 followers per week.

Collaboration and Shoutouts

Once you hit 1K-5K followers, reach out to similar-sized accounts for:

Shoutout for shoutout (S4S): "Hey! Love your page. Want to do a shoutout exchange? I'll post about your account, you post about mine."

Why it works: You each expose your audience to the other's account. If niches align, you both gain followers.

How often: 1-2 per week.

Collaboration posts: Create a carousel together: "Top 10 Books Recommended by @yourpage and @theirpage"

Why it works: Shows up on both profiles, engages both audiences, builds community.

Instagram Stories Strategy

Stories build connection and boost engagement.

What to post:

• Behind-the-scenes of content creation (still faceless - show your desk, computer, process)
• Polls and questions (high engagement)
• Share your feed posts to Stories
• Reshare follower Stories who tag you
• Tips and quick value

Frequency: 3-10 Stories per day

Why it matters: Active Story posters get shown to more people. Instagram rewards consistent activity.

Reels for Maximum Reach

Reels are currently the best way to grow on Instagram. The algorithm pushes Reels hard.

Faceless Reel formula:

1. Hook (first 1-3 seconds): Grab attention immediately
   • "This changed my life..."
   • "Here's what nobody tells you about..."
   • "Stop doing this..."
2. Value (middle): Deliver on the hook
   • The tip, list, story, or information you promised
3. Call to action (end): Tell them what to do next
   • "Follow for more tips"
   • "Save this for later"
   • "Comment your favorite"

Trending audio: Use trending sounds when they fit your niche. This increases reach.

Length: 7-15 seconds often perform best (people watch fully).

Frequency: Post 3-7 Reels per week for rapid growth.

Our Start a Faceless Instagram Bundle includes Reel templates and complete growth strategies.

Step 5: Monetization (How to Make Money)

Once you're consistently posting and growing, it's time to monetize.

You don't need 10K followers to start making money. Many monetization methods work with just 1,000 engaged followers.

Affiliate Marketing

Promote products you believe in and earn a commission on sales.

Best for: Product recommendation pages, niche content (books, home decor, fitness)

How it works:

1. Join affiliate programs (Amazon Associates, ShareASale, individual brands)
2. Get your unique link
3. Share products in posts, Stories, or link in bio
4. Earn commission when followers buy

Income potential: $100-5,000+/month depending on audience size and niche

Pro tip: Don't be salesy. Share products you genuinely use or recommend. Authenticity converts better.

My first £500 month (and the mistake that almost prevented it):

I hit 10,000 followers on my faceless quote page after about 12 months.

I was excited. I'd "made it" to 10K. But I wasn't making any money.

I had affiliate links in my bio, but no one was clicking them. I'd tried promoting a few products in posts, but it felt pushy and engagement dropped.

I was doing that classic entrepreneur thing: building an audience but not having a clear monetization strategy.

Then I got an email from a small brand selling journals for women entrepreneurs. They'd found my page and wanted to do a sponsored post. Offered £150.

I almost said no. "My followers will know this is an ad and won't trust me anymore."

But I needed the money, so I said yes.

I created a quote graphic that naturally incorporated their journal. Something like: "The best investment you can make is in yourself. Journal your goals, track your progress, celebrate your wins." Then in the caption, I shared why I love journaling and mentioned their product.

Guess what? My followers loved it. Comments were positive. Engagement was higher than my average post.

And the brand came back a month later with: "That post sold 47 journals for us. Want to do 3 more posts for £500 total?" 

That was my first £500 month.

The lesson: Your followers WANT recommendations. They trust you. Don't be afraid to monetize! Just make sure you're actually recommending things that help them.

I've since earned thousands from a mix of affiliate marketing, digital product sales, and brand partnerships. But that first £500 taught me the most important lesson: Value your platform. You built something people pay attention to. That has monetary value. 

Digital Product Sales

Create and sell digital products to your audience.

Ideas:

• Ebooks or guides related to your niche
• Printables (planners, worksheets, art prints)
• Notion templates
• Lightroom presets (if aesthetic page)
• Templates or graphics

Best for: Educational accounts, aesthetic pages, niche communities

Income potential: $500-10,000+/month with the right products

Why it works: Digital products have no inventory, ship instantly, and profit margins near 100%.

Need products to sell? Check our PLR Digital Products that you can rebrand and resell.

Brand Partnerships

Brands pay you to post about their products or services.

When to start: 5K-10K followers with good engagement

How to find brands:

• Reach out directly via email or DM
• Join influencer platforms (AspireIQ, Fohr, Tribe)
• Brands will reach out once you're growing

Rates:

• 5K-20K followers: $50-200 per post
• 20K-50K followers: $200-500 per post
• 50K-100K followers: $500-2,000 per post
• 100K+: $2,000-10,000+ per post

Pro tip: Negotiate packages (3 posts for $X) for higher total payment.

Selling Your Account

Faceless accounts are valuable assets that can be sold.

Account values:

• 10K followers: $500-2,000
• 30K followers: $2,000-5,000
• 50K followers: $5,000-15,000
• 100K+ followers: $10,000-50,000+

Factors affecting price:

• Niche
• Engagement rate
• Monetization in place
• Growth rate
• Age of account

Where to sell: Fameswap, PlayerUp, Instagram account marketplaces, or private sales

Strategy: Some creators build faceless accounts specifically to sell them. Build to 10K-30K, sell, repeat.

Services

Offer your faceless Instagram expertise as a service.

Services to offer:

• Faceless account setup ($500-1,500)
• Content creation and management ($300-1,000/month)
• Growth consultation ($100-300/hour)
• Account building and handoff ($2,000-10,000)

Best for: Once you've successfully grown your own account and can show results.

Step 6: Common Mistakes to Avoid

The main focus of Instagram is to post captivating imagery and videos, that stop people from scrolling, and get them to engage with the post. So, let's learn from others' failures:

1. Posting inconsistently: Instagram rewards consistency. Posting 5 times one week and 0 the next kills growth. Set a schedule you can maintain long-term.

2. Ignoring engagement: If you just post and never interact, growth will be slow. Engagement is a two-way street. Comment on other accounts, respond to your comments, be active in your niche community.

3. Using too many niches: Trying to post quotes AND book recommendations AND fitness tips confuses your audience and algorithm. Pick one niche and own it.

4. Buying followers: Fake followers don't engage, which tanks your engagement rate, which kills your reach. Organic growth is slower but sustainable.

5. Neglecting Stories: Stories keep you top of mind and signal to Instagram that you're an active creator. Don't just post to feed and disappear.

6. Giving up too soon: Most accounts see slow growth for the first 1-3 months. This is normal. The accounts that succeed are the ones that push through this phase.

7. Not tracking what works: Check your Instagram Insights weekly. What posts got the most reach? What time gets the most engagement? Double down on what works.

8. Truly keep your annonymity - If your aim is to remain FULLY faceless, i.e. anonymous, ensure you post no identifiable location tags, references to real life relationships, or other personal information that can be connected to your real-world self.  This also means not connecting it to your real life Facebook account. I have seen so many people try to remain faceless but their account is tagged to their Facebook Account. So be mindful of this.

Real Examples of Successful Faceless Instagram Accounts

@motivation (22M followers) - Pure motivational quotes
@aesthetic (4.5M followers) - Curated aesthetic photos and videos
@bookstagram (650K followers) - Book recommendations and quotes
@homedecor (8M followers) - Home decor inspiration
@thegoodquote (14M followers) - Relationship and life quotes

None of these accounts show faces. All are massively successful.

Smaller success stories:

A quote page that started in 2022 grew to 45K followers in 18 months. The creator posts daily using a mix of original and PLR quotes. She earns about $1,200/month from Amazon affiliate links (journal and book recommendations) and sells the occasional digital product. Total time investment: 30 minutes per day.

A minimalist aesthetic page reached 15K in 10 months. The creator curates images from Unsplash and adds minimalist quotes. She earns $400/month from Etsy affiliate links and her own printable shop. Time investment: 20 minutes per day.

Your results will vary, but these prove it's possible.

Your Action Plan: First 30 Days

Don't just read this guide and do nothing. Take action.

Week 1: Setup

• Day 1: Choose your niche (use the questions above)
• Day 2: Set up account (username, profile pic, bio)
• Day 3: Research 20 accounts in your niche (study what works)
• Day 4: Decide on content strategy (quote graphics, carousels, Reels?)
• Day 5: Create or source your first 10 posts
• Day 6: Set up content calendar and scheduling tool
• Day 7: Post your first 1-2 pieces of content

Week 2: Launch

• Daily: Post 1-2 times per day consistently
• Daily: Engage with 10 accounts in your niche (comment, like)
• Daily: Post 3-5 Stories
• End of week: Post your first Reel

Week 3: Refine

• Daily: Continue posting and engaging
• Daily: Try different content types (test what works)
• Check Insights: What's getting the most engagement?
• Adjust: Do more of what works, less of what doesn't

Week 4: Grow

• Daily: Keep posting (you should have a rhythm now)
• Reach out: Contact 3-5 accounts for shoutout exchanges
• Reels: Post 3-5 Reels this week (they drive growth)
• Stories: Engage your audience with polls, questions, behind-the-scenes

By day 30, you should have:

• 30-60 posts on your feed
• 100-500 followers (depends on niche and effort)
• A content creation rhythm
• Understanding of what content your audience likes

Months 2-6: Keep doing what's working. Consistency is everything. Expect to hit 1K-10K followers by month 6 if you post daily and engage actively.

Tools and Resources You Need

Free tools:

• Canva: Content creation (essential)
• Later or Planoly: Content scheduling
• Unsplash/Pexels: Free stock photos
• CapCut: Video editing for Reels
• Instagram Insights: Analytics

Paid tools (optional):

• Canva Pro: $12.99/month (more templates, features)
• Linktree Pro: Better link page
• Flick or Preview: Advanced scheduling and analytics

Content sources:

• PLR content: Ready-made graphics, videos, templates
• Fiverr: Hire designers for custom content
• Stock photo sites: Curated imagery

Browse our faceless content bundles to jumpstart your account.

Final Thoughts

Starting a faceless Instagram account in 2025 is one of the smartest side hustles you can launch.

Low barrier to entry: No expensive equipment, no need to be on camera, minimal startup costs.

Scalable: Can grow to significant income or even full-time business.

Private: Your identity stays protected if that's important to you.

Proven: Thousands of successful faceless accounts prove the model works.

But here's the truth most people won't tell you:

It's not passive. Especially in the beginning. You'll need to post consistently, engage actively, and show up daily. There's no magic formula for overnight success.

Most people quit in the first 90 days. They post for a few weeks, don't see explosive growth, and give up. Don't be that person.

The accounts that succeed are the ones that:

• Post consistently for months, not weeks
• Engage with their community daily
• Learn from their analytics and adapt
• Treat it like a real business, not a hobby

If you commit to 6 months of consistent effort, you can absolutely build a faceless Instagram account that:

• Has 5K-20K followers
• Earns $300-2,000/month
• Could sell for $2,000-10,000
• Runs semi-passively once established

The question is: will you actually do it?

My first faceless account took almost 8 months to hit 5,000 followers. 

I'd been posting every single day, spent hours creating content, engaging with others, optimizing hashtags.

And I had a couple thousand followers to show for it.

I remember sitting at my desk thinking, "This isn't working. Those success stories about hitting 10K in 6 months? They're lying or they got lucky. This is a waste of time."

I wrote out a post announcing I was quitting. I was going to post it the next day.

But that night, I decided to post one more Reel before I gave up. I used a trending audio, added a motivational quote overlay, and posted it at 7 PM.

I woke up the next morning to 437 new followers.

That Reel had hit 150,000 views overnight. My phone was exploding with notifications.

I deleted the "I'm quitting" post and kept going. Because imagine if I had actually posted that or even worse, abandoned or deleted that page. 

Over the next two weeks, that momentum continued. The algorithm had "found" my account. I went from 1,200 to 5,000 followers in 18 days.

Here's what I learned: Most people quit right before it clicks. 

The algorithm needs time to understand your content and find your audience. Most accounts see slow, frustrating growth for 2-4 months, then suddenly something shifts.

If you quit at month 3, you'll never see month 4 when it all comes together. 

I'm so grateful I posted that one more Reel instead of my goodbye post.

Because that decision changed everything.

If you're reading this and feeling discouraged, I'm telling you: post one more time. Give it one more week. You might be closer to your breakthrough than you think. 

Ready to Start Your Faceless Instagram Journey?

You have everything you need in this guide. The question isn't whether it's possible (it is). The question is whether you'll take action.

Your next steps:

1. Choose your niche (spend 30 minutes on this, don't overthink)
2. Set up your account (1 hour maximum)
3. Get content (create or buy PLR, get your first 10 posts ready)
4. Post your first piece of content (TODAY, not "when you're ready")
5. Commit to 30 days of consistent posting

Resources to help you:

Need content fast? Browse our complete PLR store for thousands of ready-to-post graphics and videos.

Want a complete system? Check out our Start a Faceless Instagram Bundle with guides, templates, and content.

Looking for niche-specific content?

• Pink Aesthetic Quotes for quote pages
• 8000 Aesthetic Videos for aesthetic pages
• 3000 Christian Reels for faith-based pages
• Faceless Marketing Guide for complete strategies

Questions? Drop a comment below or email us at [your email].

Now go build something.

“FACELESS” CONTENT CANVA TEMPLATES

If this is an account style you want to pursue, but you aren't sure how to get started with content, make sure you check out our Canva Faceless Templates for a ton of "faceless" content templates!

Related Articles:

• How to Sell PLR Products in 2025 (read here)
• How to Start an Instagram Theme Page (coming soon)
• How to Use PLR Reels for Growth (coming soon)
  
  

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More helpful resources: 

📚 How to Sell PLR Products  
🎨 Pink Aesthetic Quote Kit - Ready-to-post quotes  
🎬 8000 Aesthetic Videos Bundle - Years of content ready  
💼 Start a Faceless Instagram Bundle - Complete system